The rise of the social Web brought about a new level of panic for companies - especially given the recent social media crises experienced by BP Oil, Nestle, Southwest and a
countless number of other companies. It's a fact - brands no longer control the message; your customers do. Conversations around your brand are no longer relegated to water cooler discussions; they're now all over the Internet. With information traveling at the speed of light, ignoring what's being said about your brand could prove catastrophic for you and your brand.

The American Marketing Association of Phoenix (AMA) is proud to present its latest luncheon panel event - Managing Your Brand Online: Why Beauty is Only Skin Deep. The event will feature the following experts, who will share best practices on brand management and key steps to building a sound strategy that starts from the inside out.

• Mike Corak, VP at Tallwave (@MikeCorak)
  
• Cindy Kim, Marketing Director for JDA Software (@CindyKimPR)
  
• Pam Slim, author of Cubicle Nation and renowned speaker (@PamSlim)
  
• Aaron Bare, CEO of Buzz Mouth @aaronbare

At this event, you will learn:

• The impact of the social Web on your brand
  
• Why engagement starts by listening and monitoring, and how to get started
  
• Ways to be present where you're the topic of conversation
  
• How to craft the right strategy for your business

---

The Fine Print

Deadline: Online reservations must be made no later than 5:00pm on the Tuesday before AMA's Wednesday luncheon. Refund policy: We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Friday before the luncheon/event. A 10% handling charge will apply. Guest Policy: We do not offer any complimentary guest passes per paid admission. Registration at door: $50 for Members/Students and $65 for Non-Members.