When thinking of the Arizona desert, few tend to conger up thoughts of starfish, jellyfish and sharks. Which is why Sea Life Aquarium was the perfect new addition to the Phoenix area! However, in a dry land of cactus and coyotes, how do you begin to convince families to skip the trip to the ocean and visit this amazing new attraction?
Please join us as we welcome Kelly Schwartz, Marketing Manager for Sea Life Arizona for a presentation on how to build a unique brand. During her presentation, Ms. Schwartz will be discussing the marketing and public relations lessons learned during the launch of the new aquarium. Attendees will come away with several valuable learning's including:
- Why to never underestimate the value of great PR
- How to maximize impact through partnerships
- Promotional offers - make them more than just a discount
- How to leverage corporate landscape to drive volume
- Utilizing advance sales to drive Word of Mouth Marketing (WOM)
Attend the luncheon and win a chance at 2 Family Four-pack of admission tickets!About the PresenterKelly Schwartz, Marketing Manager at SEA LIFE Arizona, has worked in hospitality marketing since 2004. She began her career at LEGOLAND California, working on promotions and partnerships. She then moved into public relations and served as the theme park's spokesperson. Moving to Arizona in late 2007, she spent two years with Allison & Partners Public Relations, serving as account manager and working on hospitality accounts such as Best Western and Aramark Parks and Destinations. Re-hired by Merlin Entertainments to open SEA LIFE Arizona in late 2009, Kelly has spent the last 9 months heading marketing for new aquarium. She lives in Queen Creek with her husband and 7 month old son.
About the CompanySEA LIFE Arizona is a unique and interactive aquarium providing visitors with a fun and educational underwater experience showcasing some of the world's most thrilling sea creatures. Children of all ages can explore the wonders of the sea through interactive displays and engaging educational elements.
The Fine Print Deadline: Online reservations must be made no later than
5:00pm on the Tuesday before AMA's Wednesday luncheon.
Refund policy: We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Friday before the luncheon/event. A 10% handling charge will apply.
Guest Policy: We do not offer any complimentary guest passes per paid admission.
Registration at door: $50 for Members/Students and $65 for Non-Members.
