With the collapse of companies such as Food City and sales declines at carnicerias (neighborhood stores) and the like, many companies think Arizona's Hispanic market has bottomed out, and people are wondering if Phoenix is suffering from "Hispanic flight."

Based on the 2010 DATOS report published by the Arizona Hispanic Chamber of Commerce, James Garcia, its Director of Communications, will show that nothing could be further from the truth. The report finds that the Latino market in Arizona has continued to grow in the last year as has Hispanic purchasing power. Those companies that pursue this market aggressively will likely reap the benefits of patronage by this profitable market and its various segments.

Marketing Professionals Will Learn

1. Current state of Arizona's Hispanic market
   
2. Key Hispanic market segments with projected growth
   
3. Marketing strategies and tactics
   
4. Industry specific case studies

About the Presenter

James E. Garcia is the director of communications at the Arizona Hispanic Chamber of Commerce, a university professor, journalist and playwright. Mr. Garcia has 23 years of experience in journalism having worked in print, radio and online news. He also is the founder and producing artistic director of New Carpa Theater Co. and the author more than a dozen plays. He is currently co-writing the memoirs of the civil rights legend Raul Yzaguirre, former president of the National Council of La Raza.

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*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before AMA's SIG Session.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Tuesday before the event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.