With constant advances in technology, marketing professionals now have some of the most powerful tools imaginable to influence key targets. While some of these tools certainly provide new ways to communicate directly with the public, how do marketing professionals best integrate them with traditional marketing vehicles? How do we really know if our campaigns are moving the needle in the right direction? What methodologies can we apply to measure overall campaign effectiveness? And most importantly… what strategies are needed in order to produce a sound ROI?
Marketing Professionals Will Learn- How to find the right balance of innovation and ROI
- How to measure effectiveness with the newest online tools
- Reporting results to the C-suite – what works and what doesn’t
- how to work with the CFO to set expectations and monitor ROI
- The value of trying something new
Panelists·
Cindy Kim, Director of Corporate Communications and Social Media – Lumension
·
Andy Parnell, COO - Defero
·
Jos Anshell, Co-Founder - Moses Anshell
·
Greg Ensell, Manager of Government and Public Affairs for COX
Moderator·
Patrick Howley, Founder - The Howley Group
*Please Note* Deadline:
Online reservations must be made no later than
5:00pm on the Tuesday before AMA's Wednesday luncheon.
Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Friday before the luncheon/event. A 10% handling charge will apply.
Guest Policy:
We do not offer any complimentary guest passes per paid admission.
Registration at door will be
$50 for Members/Students and $65 for Non-Members
