This event is Sponsored by



The media landscape is evolving more rapidly than ever. More and more traditional outlets are reducing their reporting staff and some are being forced out of business. Social media, public relations and marketing strategist Cathy Planchard, general manager with Allison & Partners, will help attendees learn what they need to know about these changes to get the most out of their PR and social media campaigns. Planchard will provide an overview of the changing media landscape; offer insight into creating effective and engaging dialog with your social media and PR campaigns; and, review results and reporting tools that are available to track results.

Allison & Partners is a national independent public relations and public affairs firm with practice areas in consumer marketing, corporate communications, social impact, technology, public affairs and health care. The firm builds customized programs integrating media relations, social media, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. http://www.allisonpr.com

Marketing Professionals Will Learn

1. An overview of the changing media landscape
   
2. Finding your company’s social media "voice" using "ACES"
   
3. Getting the most from your PR and social media campaigns
   
4. Integrating video and other elements in your campaigns
   
5. Tracking campaign results – tools and tricks to help

About the Presenter

As head of the Phoenix office, Cathy is responsible for managing and accelerating the firm's growth in the region, leveraging her extensive experience in brand building and communications to fortify business development and the management of key accounts.

A marketing and communications veteran, Cathy has 18 years of experience in all facets of branding, lead generation, public relations, strategic planning, government affairs, community partnerships and executive communications. Prior to joining Allison & Partners, Cathy worked with some of the Southwest's leading consumer, hospitality, healthcare and technology companies such as LifeLock, Hilton Resorts, Hilton, Doubletree and Motorola, among others.

She is active in the local business community, serving as the Vice President of Communications for the Junior League of Phoenix and as a Board Member of the Phoenix Public Relations Society. She holds a BS, BA in Communications and Marketing from University of Nevada-Las Vegas and an MBA from University of Nevada-Las Vegas College of Business.

Cathy is accredited by the Public Relations Society of America (APR) and International Association of Business Communicators (ABC).

---

*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before AMA's SIG Session.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Tuesday before the event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.