With marketing budgets being cut and advertising spending limited, economic pressure is forcing everyone to market smarter. "Spray and pray" mailers are no longer delivering the results businesses need, whether you are a large or small business. Effective marketing today requires both personalization and automation.
Using the latest technology mixed with honed database experience, learn how marketing can be targeted to a greater extent than ever before. A highly targeted list results in greater ROI. Use technology to define all the attributes of your best clients and then clone them. Find more customers that match the trends and habits of your existing customers.

Marketing Professionals Will Learn

1. How new direct marketing tactics and capabilities can drive revenue in a down economy.
   
2. The key to effective direct marketing is careful targeting and personalized, focused and integrated multi-channel campaigns.
   
3. Prove it! Learn the methods of tracking direct mail efforts to prove the ROI and better target future efforts.
   
4. Get them and bring them back. Learn how other companies utilize triggered response to both gain new leads and bring back lost leads.

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*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before AMA's SIG Session.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Tuesday before the event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.