As the Digital Marketing landscape continues to evolve, Mobile Marketing is evolving at a torrid pace! But, does it really make sense for your business or your clients? In this presentation, we will be discussing how to make the most out of your mobile marketing plan. We will also be discussing the current mobile marketing ecosystem, best practices, how to integrated mobile marketing with traditional marketing initiatives, and how to measure your efforts. We will also be reviewing a number of industry case studies in order to provide you with “real life” scenarios on what to do and what not to do within the mobile marketing ecosystem.

Marketing Professionals Will Learn

1. What mobile marketing is and how it works
   
2. Key data surrounding the mobile marketing industry
   
3. Real life mobile marketing applications
   
4. How to measure mobile marketing ROI
   
5. What’s next in the mobile marketing ecosystem

About the Presenter

Sean is the Director of Mobile Strategy at Sitewire and has more than a decade of consumer and technology marketing experience from start-up, mid-sized growth, and Fortune 500 companies. Prior to Sitewire, Sean was a Partner at Blumo, a mobile marketing agency with a roster of tier-1 clients and agency relationships, where he led all business development and client strategy initiatives involving the integration of SMS, the mobile web, and applications into traditional marketing initiatives.
A native of the Bay Area, Sean previously led outbound marketing for the award-winning Digital Media Services group at Motorola and held marketing positions in the consumer software, Internet, and B2B technology industries.

About Sitewire
Sitewire is an interactive marketing agency that connects consumers and brands through meaningful digital experiences. Sitewire uses Local, Mobile, Social and Search channels to help our clients be Found, Liked and Known. For more information, please visit www.sitewire.net.

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*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Tuesday before AMA's Wednesday luncheon.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Friday before the luncheon/event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.

Registration at door will be
$50 for Members/Students and $65 for Non-Members