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How much does that H1 tag really matter? Do "authority" sites always have an advantage over other sites with less reputation. Do links still rule as a major factor in helping pages rank well? This seminar looks at on-the-page and off-the-page factors that influence web search and what new signals are growing in importance. Arnie will also discuss a couple of off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.

Marketing Professionals Will Learn

1. Effective link building strategies for today and into the future.
   
2. How search engines including Google view links.
   
3. How to increase the effectiveness of your website through link building strategies you can implement yourself.
   

About the Presenter
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, and was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award.

In 2000, he founded MediaChoice, an Internet based entertainment market research company. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004.

Leveraging his prior Internet marketing experiences, Arnie founded Vertical Measures in 2005. Vertical Measures is an SEM agency focused on providing quality link building and website marketing services. Their clients include major ecommerce sites, universities, career colleges, and SEO agencies. Mr. Kuenn is also the founder and president of the Arizona Interactive Marketing Association.

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*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before AMA�s SIG Session.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Tuesday before the event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.