This event is Sponsored by



In this presentation, SEMPO Chairman Jeff Pruitt will discuss the New Digital Paradigm for Brand Success, you will hear statistics about the current landscape of search engine marketing in the advertising market along with future market projections. You will also learn how the Search definition has evolved. This shift includes building a comprehensive content strategy and optimizing content across all platforms. He will examine the growing digital ad platforms driving a one stop shop for advertising and the convergence of Search and Display. We will also hear about Digital Agencies and how they will form to best drive efficiencies for advertisers as search evolves into all other media. From this you will take away valuable information about how you can leverage search to build your brand and your business.

Marketing Professionals Will Learn

1. How search engine marketing has changed
   
2. How you can leverage search to build your brand and your business
   
3. How digital agencies have evolved and are evolving
   
4. How digital agencies have evolved and are evolving

About the Presenter
Jeffrey Pruitt joined iCrossing in 1999 as Chief Financial Officer and Director of Business Development. Currently, he manages iCrossing's corporate partnerships, determining how iCrossing will use partner information to create the best solutions for iCrossing's clients. Pruitt sits on the advisory councils of Google, Yahoo! and Microsoft. Additionally, he has served three terms on the Search Engine Marketing Professionals Organization (SEMPO), and is the current Chairman. He also serves on the Advisory Board of the Yellow Page Association (YPA).

Jeffrey Pruitt is a frequent speaker at industry conferences around the world, including ad:tech, SES, OMMA, and SEMPdx. Before coming to iCrossing, Pruitt spent six years at Arthur Andersen in the Audit and Finance divisions.

---

*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before AMA�s SIG Session.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Tuesday before the event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.