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| Direct Marketing SIG: Dialogue Marketing. The End of the World as We Know It. |
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September 11, 2008 03:00 PM - 05:00 PM Arizona Time
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| RSVP By: Sep 10, 2008 05:00 PM Arizona Time |
| Marketing in its traditional form has seen profound changes throughout the years, but perhaps none as significant as the paradigm shift that is currently taking place.
In fact, with the current economic conditions, the over-abundance of media vehicles, the intense demand for ROI and many corporate executives: CEOs, CFOs and the like, see marketing as one big expense. And you know what? It is! At least it is headed in that direction. The longer companies continue to market the same old way with the same messages and media, it will continue to be even more of an expense. Draining profits directly out of the bottom line.
See details |
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| September Job Transition Meeting |
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September 24, 2008 10:15 AM - 11:15 AM Arizona Time
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| RSVP By: Sep 23, 2008 05:00 PM Arizona Time |
| Looking for a new Position? Thinking of Making a Change?
New to or re-entering the Phoenix job market?
Find out more... See details |
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| September Luncheon: Cause Marketing is an Art |
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September 24, 2008 11:30 AM - 01:00 PM Arizona Time
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| RSVP By: Sep 23, 2008 05:00 PM Arizona Time |
| According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses is rising at a dramatic rate. Cause-related marketing is a powerful tool that business and nonprofit organizations are leveraging to differentiate the company, while also being socially responsible... See details |
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| October Luncheon: The New 4 P’s of Marketing |
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October 22, 2008 11:30 AM - 01:00 PM Arizona Time
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| RSVP By: Oct 21, 2008 05:00 PM Arizona Time |
| As society changes, marketing strategies must, too. Traditional marketing techniques are quickly being replaced by more consumer-centric models. With consumers constantly bombarded with advertising messages, faced with innumerable product choices and plugged into technology and social networks, they have taken the upper-hand in this once one-way relationship. It’s more important than ever for marketers to adapt to and embrace current industry trends. The “New 4 P’s of Marketing” will help the audience understand what consumers today expect, how to accomplish those feats and where the industry is heading in the future. See details |
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